New Launch: To compete with Google Analytics, Microsoft launches its own web analytics tool "Clarity"

New Launch: To compete with Google Analytics, Microsoft launches its own web analytics tool "Clarity"

New Launch: To compete with Google Analytics, Microsoft launches its own web analytics tool "Clarity"


It has been designed to measure the location visitor behavior, and successively help website managers to form required changes within the website to reinforce user experience.

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Microsoft has announced its own new web analytics tool called 'Clarity'. it's been designed to measure the location visitor behavior, and successively help website managers to form required changes within the website to reinforce user experience.

It is an open-source behavior analytics tool that provides a correct rundown on user interactions together with your website. it features session replays and heatmaps to point out how users are responding to different sections of the website.

Microsoft has built a number of other tools to assist website managers to make better decisions about the specified modifications they need to form to their sites. 

Here are the salient features of those tools, consistent with the Microsoft clarity team:

1) See what the users like about the web site using heatmaps:

Features like heat maps give the web site manager a visible representation of user interactions with different elements of the web site. 


2) Use the Dashboard to seem at website performance:

This feature provides an overall understanding of the traffic on your site. Through this feature, website manager can see what percentage of users were clicking on non-existent links or what percentage of people scrolled up and down the page in search of something.

3) Session Playback helps you align your expectations with observations

According to analyticsindiamag, the filtering mechanism is often wont to slice recordings and allows you to urge extremely granular about which recordings to pick. The developers have used machine learning to get patterns in session recordings like “rage clicks,” “dead clicks,” and “excessive scrolling”.
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4) it's designed to be easy to use

Clarity is meant to possess a really low impact on page loading, and it's easy to use or developers and non-developers.




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