New Launch: To compete with Google Analytics, Microsoft launches its own web analytics tool "Clarity"
It has been designed to measure the location visitor behavior, and
successively help website managers to form required changes within the website
to reinforce user experience.
Microsoft has announced its own new web analytics tool called 'Clarity'. it's
been designed to measure the location visitor behavior, and successively help
website managers to form required changes within the website to reinforce user
experience.
It is an open-source behavior analytics tool that provides a correct rundown
on user interactions together with your website. it features session replays
and heatmaps to point out how users are responding to different sections of
the website.
Microsoft has built a number of other tools to assist website managers to make
better decisions about the specified modifications they need to form to their
sites.
Here are the salient features of those tools, consistent with the Microsoft
clarity team:
1) See what the users like about the web site using heatmaps:
Features like heat maps give the web site manager a visible representation of
user interactions with different elements of the web site.
2) Use the Dashboard to seem at website performance:
This feature provides an overall understanding of the traffic on your site.
Through this feature, website manager can see what percentage of users were
clicking on non-existent links or what percentage of people scrolled up and
down the page in search of something.
3) Session Playback helps you align your expectations with observations
According to analyticsindiamag, the filtering mechanism is often wont to slice
recordings and allows you to urge extremely granular about which recordings to
pick. The developers have used machine learning to get patterns in session
recordings like “rage clicks,” “dead clicks,” and “excessive scrolling”.
4) it's designed to be easy to use
Clarity is meant to possess a really low impact on page loading, and it's easy
to use or developers and non-developers.
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