Google is implementing some significant changes for its Chrome browser, and this update cannot be avoided at all; all three billion Chrome users will be compelled to interact with it.

There is nothing concerning, so calm down. In actuality, the modifications could be highly advantageous and are intended to enhance user privacy and data security. It represents the beginning of Google's 'Privacy Sandbox' initiative for Chrome, which also calls for the elimination of third-party cookies in the browser.

This doesn't mean that Chrome will overnight stop serving tailored advertisements, but rather that it will give users more control over the ads they see and the way their data is collected. As a result, Google is creating a set available to all Chrome users (and, more crucially, developers) are six new APIs that enable targeted advertising without the use of external cookies that invade users' privacy.

Ad Topics, Site-suggested Ads, and Ad Measurement are the three categories where you can make changes. The first option, possibly the most significant, allows you to choose particular areas of interest for the advertisements you receive, whereas the default option builds an interest profile based on the websites you frequent. Your browser history won't be shared with Google or any other advertising, though; it will only be saved to your device.

You will have much more control over how your data is gathered and processed if you opt to modify the Privacy Sandbox settings. Changes are essential Chrome will lock you out until you accept the updated settings in order to make sure that Google continues to comply with the EU's General Data Protection Regulations (GDPR).

Microsoft's GDPR compliance initiatives for the Edge browser include the capability to partially or entirely disable third-party cookies. Edge hasn't completely phased out these cookies yet, despite Google's promises, so perhaps this will be the next front in the struggle between Chrome and Edge.

Web Browsers: Mozilla lays off 250 staff, shifts focus to VPN

Mozilla will pivot its focus to revenue-generating and privacy-focused projects

Mozilla Corporation has announced it'll lay off circa 250 employees, cutting its workforce by one quarter.

The company, best known for its popular Firefox browser, has been hit hard by the coronavirus pandemic and can now pivot its focus to projects that generate greater revenue - like the newly launched Mozilla VPN.

“We know we'd like to travel beyond [Firefox] to offer people new products and technologies that both excite them and represent their interests,” wrote CEO Mitchell Baker during a blog post.

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“Over the last while, it's been clear that Mozilla isn't structured properly to make these new things - and to create the higher internet we all deserve.”

Mozilla operations in Taipei, Taiwan are going to be closed entirely as a part of the restructure, while an extra 60 employees (on top of the 250 made redundant) are going to be asked to shift departments.

Mozilla layoffs

While Firefox will remain a core pillar of Mozilla’s business, the company’s privacy- and security-related products will combat newfound importance. Specifically, the corporate will invest in its Pocket, Hubs, VPN, and Web Assembly offerings.

Mozilla also will build out a replacement “Design and UX team” to directly support these product lines and a replacement “Machine Learning team” to enhance the company’s capabilities during this area.

“This is tough to internalize and that I desperately wish there were other thanks to set Mozilla up for future success in building a far better internet. I desperately wish that each one those that choose Mozilla as an employer could stay as long as interest and skills connect,” said Baker.

“But to travel further, we must be organized to be ready to believe a special world. To imagine that technology will become embedded in our world even quite it's and that we want that technology to possess different characteristics and values than we experience today.”

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Mozilla has thanked the unfortunate 250 for his or her diligence and commitment but stressed the importance of the restructure to preserving the long-term way forward for the business - especially following a turbulent few months during the pandemic.




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