Tuesday, February 11, 2020

Mobile News: Samsung Galaxy Z Flip phone officially revealed in a commercial during the Oscars

Samsung finally lets the cat out of the bag

Mobile News: Samsung Galaxy Z Flip phone officially revealed in a commercial during the Oscars

While many pundits (we included) were expecting Samsung to reveal its much-rumored foldable clamshell device, the Galaxy Z Flip, at its Unpacked 2020 event on February 11, the Korean company has jumped the gun by fully revealing the device during a commercial aired during tonight's Oscars broadcast.

The commercial was spotted by The Verge editor-in-chief Nilay Patel, who managed to capture the TV spot and post it on his Twitter page – you'll check the commercial below.

_________ In the video, the Galaxy Z Flip is usually shown sitting on a table and folded at a 90-degree angle, allowing users to simply video chat and also view themselves, hands-free.

We'd previously heard reports that the device would be targeted at a younger female audience, and this commercial seems to back that up, particularly within the way it presents the phone during a similar fashion to the clamshell-style compact cases that reportedly inspired its design.

As acknowledged by The Verge, the small print is displayed during the commercial informing viewers that they “may notice a little crease within the center of the most screen, which may be a natural characteristic of the screen.”

During its brief 30-second runtime, the ad also offers a glance at the Galaxy Z Flip's small outer touch display, which sits next to the device's dual camera and shows an incoming call which may be interacted with directly. We presume notifications also will be shown on this smaller screen.
While pricing and availability information wasn't revealed during the TV spot, it does end with the suggestion that – needless to say – all are going to be revealed during Samsung's Unpacked 2020 event.

As always, we'll keep you updated with any new Galaxy Z Flip developments as they happen.


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