Taking the fight to Alexa and Google Assistant
Apple's HomePod may be one of the best sounding smart speakers on the market, but its actual voice controlled capabilities, powered by Siri, are sorely lacking when compared to the Google Assistant and Amazon Alexa competition.
Apple has purchased the AI voice startup PullString, for a sum said to be just under the $100 million dollar mark.
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Why PullString?
PullString has a strong background in working with voice-enabled products, namely those in the children's' and entertainment space.
For example, it provided the software heart for Mattell's talking Hello Barbie Doll – fitting, given that the company's CEO is Oren Jacob, Pixar's former technology officer and key talent on the Toy Story films.
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