Tuesday, September 18, 2018

Apple's first iPhone XS ad is a grand illusion, or is it a deception?

See if you can spot what's artfully concealed in Apple's first push for its exciting new phones.

I watched it once. I watched it twice.

I enlarged the screen on my laptop. And then, during a rousing NFL game between the Kansas City Chiefs and the Pittsburgh Steelers, it was on my relatively big LG TV screen.

I was entertained, of course.

The music was sultry, the phones looked gorgeous. Apple was playing with illusion as you initially think the phones are the same size, then they're magically not.

Somehow, though, I felt an odd feeling just below my throat. This was Apple's first ad for the iPhone XS and the XS Max, and I couldn't see the most iconic element.

No, not the Apple logo. That's just a signature these days.

What bothered me is that I couldn't see the notch. Both the XS and the XS Max still have it.

The camera-housing element initially decried as being the ugliest thing Apple had created since, oh, its pursuit of the man who found an iPhone 4 prototype in a bar, was being artfully concealed.

When iPhone X launched, Apple boasted that it was "all screen." It was, just as much as Congress is all work and no play, indecision, venality, and cynicism.

With this iPhone XS ad, both the screens on the phones have a lovely image that happens to include darkness over the notch area.

This is to create the illusion -- again -- that these phones really do have a gloriously full screen.

But they don't. And it really is OK.

Customers of the X really haven't complained about the notch.

Instead, Android manufacturers have busily copied it in the hope that at least some phone users will think their notch is better than Apple's.

So, please, Apple, don't be shy about your pimple. It's a beauty spot.


  1. This is a great post. I check your blogs regularly but after reading this blog and I'm inspired. It is extremely helpful information :) I read such information a lot, for my personal knowledge. I was looking for this particular info from very long time. Thank you and good luck. You want to increase your knowledge then you can visit the Digital Marketing Institute from one of the best and reputed Digital Marketing Course in Delhi for beginners and startups.

  2. nice topic which you have choose.
    second is, the information which you have provided is better then other blog.
    so nice work keep it up. And thanks for sharing.
    digital marketing company in delhi

  3. hi, nice information is given in this blog. Thanks for sharing this type of information, it is so useful for me. nice work keep it up. Epoxy Grout manufacturer in delhi

  4. information which you have provided is better then other blog.
    so nice work keep it up. And thanks for sharing. led lawn lights in delhi


  5. بسم الله الرحمن الرحيم نحن فى شركة الكمال نقوم بجميع خدمات نقل العفش والاساس بافض الطرق تحت اشراف

    فريق كبير مدرب على اعلى مستوى من المستويات مع الفك والتركيب
    شركة نقل اثاث بالطائف
    شركة نقل اثاث بجازان
    شركة نقل اثاث بحائل
    شركة نقل اثاث ونقل عفش بحائل
    والسلامة عليكم ورحمة الله وبركاته

  6. Our line by line punjabi song lyrics generator is great for writing and fine-tuning songs and raps, especially when you want them to rhyme. Unlike our other song lyrics.

  7. Usually, I never comment on blogs but your article convinced me to comment on it as is written so well. And telling someone how awesome they are is essential so that on my part I convince you to write more often. You’re doing a great job, Keep it up. Learn more Metastocks and Stock Market Trading.