Many people think that the sort of scams Microsoft cleared out of its mobile app store
this year could never affect Apple. But how tight is Apple's review
process for the App Store? If you're competing with Apple, it seems to
be very tight, and the rules are constantly changing. But if you're a
scammer looking to make a fast buck, it appears that Apple process can
be defeated.
The scale of the problem became apparent in an open source project where
I volunteer, the Apache OpenOffice community. For several months, the
user support mailing list has been bothered with apparently random
questions -- some very angry -- from people seeking support for an iPad
app. The community has been confused by these questions, since they have
nothing to do with any work at Apache; Apache OpenOffice doesn't even
have an iOS version.
How did this fraudulent app stay in the store so long?
The questions originated from a support link for a $2.99 app in Apple's iTunes Store.
The developer who posted this app has used all sorts of tricks to
populate the entry for the app. Its name is Quickoffice Pro, which was
the name of a genuine app purchased by Google in 2012 and finally
discontinued in 2014. Purchasers would likely have a instinctive trust
for the name, especially because the app uses the icon from the real
Quickoffice product.
The developer has wasted little effort making the app; InfoWorld checked
it and found it simply displays a gray screen with the word Tap. When
you tap the screen, the app exits. The developer has pointed angry
customers at an innocent open source project whose ethos is to treat all
user queries seriously and that doesn't have the resources to mount a
response for lack of volunteers.
The app does nothing but display this screen
I contacted Lee Elman of OneNation TV, who is named on the iTunes entry.
He told me: "A developer that we hired as a freelance third party
vendor published this app under my personal Apple developer account
without permission or my knowledge. I take app fraud very seriously and
will have the app removed as soon as possible."
If this was an isolated incident, it would be bad enough – after all,
Apple claims to meticulously screen all submissions to the store.
Perhaps one app getting through the force field around the walled garden
would be forgivable. But there's another app by the same name.
This second app, Quickoffice Pro-for Microsoft Office Word, Excel,
Powerpoint Edition, retails at $9.99 and actually does offer a basic
word processor and spreadsheet. But for the same price you can buy
Pages, Numbers, or any of a range of other apps.
That app also has a false support link to an unrelated company, Smart Apps for Kids,
whose proprietor Lisa Ruddy told me, "We have absolutely nothing to do
with this app, and I receive around 10-15 support requests per day,
which as you can imagine is really annoying." This app is using Google's
trademark and the icon from its former app. There's a third, also using Google's icon and with a non-existent website for support queries.
Fraudulent apps are hidden in plain sight
That's three apps that logic demands should never have been allowed into
the App Store in the first place if anyone was paying the slightest
attention to their names and icons, including one with a dummy URL for
support and another hollow shell that cannot possibly have passed any
meaningful scrutiny by an app tester. Yet they are all in the supposedly
sanitary iTunes Store. I found several other apps (1, 2, 3) using the name Quickoffice (although without Google's icon). How many more apps like this are there in the App Store?
I contacted Apple for comment but received no reply at press time.
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