Email remains the Internet's killer app. But while it's
indispensable, it's also indefensible, as anyone who gets a large number of email
messages will attest. Email is broken. Or perhaps it would be more accurate
to say that our capacity to deal with incoming communication has not scaled to
match the volume of email many Internet users now receive.
Social media notifications, commercial confirmation messages, and
promotional offers deserve some of the blame.
Regardless, there's a point at
which incoming email messages overwhelm the recipient. And while that number is
different for different people -- 50 a day, 100 a day, or whatever -- the end
result is the same: Email triage, which leaves many messages unanswered. So
much for the communication age.
Google wants to improve the email experience.
Two weeks ago, the company introduced a new approach to email management called
Inbox. It won't reduce the number of messages you get but it can help make them
more manageable.
Inbox currently is available by invitation only. If you've
been fortunate enough to receive an invitation, you might find there's a lot to
like.
Appearance
Inbox has a more attractive layout than Gmail. It just looks
better. Shallow though that might sound, it improves the user experience. Gmail
offers limited control of the white space between email rows; Inbox offers a
design that's both more spacious, more colorful, and better organized. It's
more reassuring to look at and its design conveys information about messages
more effectively than the utilitarian Gmail layout.
Bundles
Inbox takes certain
types of messages and bundles them for you. Gmail did this through its message
category tags -- Primary, Social, Promotions, Updates, Forums -- but Inbox
handles this better. It does this by adding Bundles into the main email list
rather than having them exist as distinct, parallel lists in different tabs.
Part of the visual appeal of Inbox comes from colorful circular labels
that appear to the left of messages. The labels show either the picture of the
sender -- if that person is in your contacts -- or the first letter of the
sender's first name. It's effective design because it draws the eye and
immediately provides an easily scanned, visually distinct cue to identify other
messages from the same sender that reside elsewhere in Inbox.
Graphics
Gmail
provides some visual distinction in its message list to make messages easier to
act on. For example, it will display the words "view reservation" in
emailed reservation confirmations from restaurants. Inbox takes this further by
showing a graphic, the restaurant name, reservation time, and links to
"view reservation" and "view map." It also makes attached
documents easier to access, by presenting them in a side-scrolling list, a far
more efficient way to view files than opening each message individually to
drill down to attachments.
Snooze
With the Snooze option, Inbox offers the
ability to send messages to email purgatory, where they're out of sight and out
of mind until the specified time. When the snooze timer expires, banished
messages reappear. It's an ideal tool for procrastinators. If you need access
to messages in the invisible snooze folder, you have to search for keywords in
the slumbering email to retrieve it; there's no snooze folder to visit.
Pins
Pins are the opposite of Snooze: Pinning a message makes it immediately
accessible in the Pinned view, which has its own dedicated toggle button at the
top of Inbox. Pinning provides a way to immediately see just a chosen set of
messages. The Gmail equivalent is checking the star beside listed messages and
then viewing "Starred" messages. The primary difference is that
Pinned messages cannot be removed with Inbox's Sweep command.
Reminders
As an
alternative to emailing yourself as a reminder to do something, Inbox has added
Reminders. Reminders appear in your message queue like email messages, making
them visible by virtue of being unavoidable -- in a separate folder,
application, or view, they might be missed. They can be snoozed, pinned, and
marked like other messages. But they don't actually pass through email servers.
With these tools, Inbox shows that the email experience can be improved and Google
is likely to keep trying to improve the experience further. But it's important
to consider that Inbox's convenience has some privacy consequences: Google's
assumption here is that people want to keep email forever. Inbox's way of
getting rid of email is to sweep it away, out of sight, but not to delete it.
It's a philosophy shared by Gmail: When you sell cloud storage, you don't
encourage people to use less of it by deleting their messages.
While there's
certainly something to be said for saving every email message and having it be
accessible with a search query, there are also good reasons to get rid of
email. Inbox, of course, supports message deletion if the user makes that
choice. But there's no option to automate message deletion after a set period of
time or to maintain a set storage footprint. Perhaps in version 2.0.
Hello, my name is Mohd Azahar. I'm a self-employed Pivrate from the India.
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